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WhyDesign50:50 launched in Style

WhyDesign50:50 launched in Style

WhyDesign addresses the gender imbalance in the design industry at a sell-out event in Dublin

The Institute of Designers in Ireland (IDI) launched its second annual campaign to highlight the need for a better gender balance in the Irish design sector. In an event attended by over 250 designers from across Ireland, WhyDesign aims to create awareness about the need for gender diversity in creative workplaces.

The event hosted two internationally acclaimed designers for a discussion around gender balance in the creative industries: Natasha Jen Partner from Pentagram New York, the world’s largest independent design consultancy, and Thierry Brunfaut, co-founder of Base Design in Brussels New York & Geneva.

Susan Foxton, Head of Vodafone Business Marketing and gold sponsor of WhyDesign said that Vodafone are committed to promoting diversity and inclusion in the company, but also in the wider business community. As a brand, Vodafone strives to ensure that all our communications, from print to TV, are inclusive to promote equality but also to ensure they speak to our diverse customer base. WhyDesign is an excellent initiative to address the gender imbalance in the design industry. We are lending our support to help raise awareness, inspire young women into creative sector and challenge the Irish creative community into making positive change”.

The WhyDesign campaign includes the launch of a website aimed at secondary school girls and their parents. The site gives practical information on design courses available at third level in Ireland and showcases some of Ireland’s leading female design success stories.

The 2019 campaign profiles Lorna Ross, design director, Fjord/Accenture; Lara Hanlon, designer-in-residence, IBM; and Ali Grehan, Dublin city architect, DCC.