The winners
03 VISUAL COMMUNICATIONS
03 C Annual Reports
winner
Title: Every Letter Counts
Designer: Lizzy Healy MIDI
Company: Zinc Design
Website: www.zinc.ie
COMMERCIAL OBJECTIVE
To clearly demonstrate An Post's commitment to delivering a comprehensive, professional service to all its customers. To reiterate its commitment to quality of service.
DESIGN OBJECTIVE
To capture the integral role An Post has in all parts of Irish life. To emphasis the depth and breadth of its services, unified by the company's commitment to deliiver a relible, modern service.
DESIGN THEME
Research revealed the brand's status as an established, trustworthy company, adapting to meet changing market requirements while maintaining a consistent standard of personal service. The design marries the quality of service with the everyday lives of customers.
TARGET AUDIENCE
Stakeholders - government, strategic partnersStaff - the people who deliver the service on the groundCommercial partners - partner in the international postal community and related businesses
HIGHLY COMMENDED
Title: Annual Report 2007/08
Designer: Andrew Todd MIDI
Company: Tandem Design
Website: www.tandemdesign.co.uk
COMMENDED
Title: 2 Sides to Every Story
Designer: Nigel Williams AIDI and Justin Williams MIDI
Company: Huguenot
Website: http://www.huguenot.ie
COMMENDED
Title: Coillte Annual Report
Designer: John Sherwin MIDI
Company: Roomthree Design
Website: www.roomthree.com