The winners
03 VISUAL COMMUNICATIONS
03 D Packaging
WINNER
Title: Glenilen Farm packaging
Designer: Oisin Hurst MIDI
Company: The Brand Union
Website: www.thebrandunion.ie
COMMERCIAL OBJECTIVE
Glenilen Farm is a family-run dairy farm in West Cork, producing a range of delicious products using quality ingredients. As the company grew, it needed a new brand and packaging to reflect its steadfast belief in wholesome food.
DESIGN OBJECTIVE
We set out to refresh the brand and develop a tone-of-voice which would express the genuine, traditional nature of Glenilen Farm. The brand needed to reproduce well across a wide variety of formats, substrates and printing techniques.
DESIGN THEME
The logo, "Sally and Sue", drew provenance from 'Anniken and the Cows', a painting by Robert Duncan. Pack designs found inspiration in simple designs and printing techniques of the 1920's, while tone-of-voice reinforced the natural products.
TARGET AUDIENCE
Though the target audience leans towards females between 20 and 40, Glenilen Farm products appeal to anyone who desires traditional farmhouse food. Glenilen Farm products are available in supermarkets and delis throughout Ireland.
HIGHLY COMMENDED
Title: Living Flavour
Designer: Andrew Bradley MIDI
Company: Bradley McGurk
Website: www.bradleymcgurk.com
COMMENDED
Title: McConnells Gourmet Smoked Foods
Designer: Lorraine Carter MIDI
Company: Persona Design
Website: www.personadesign.ie
COMMENDED
Title: Rossmore Famhouse Ice Cream
Designer: Gillian Reidy MIDI
Company: penhouse design
Website: www.penhouse.ie