IDI DESIGN AWARD WINNERS 2008

GRAND PRIX WINNER
Arc Light

Title: Arc Light
Designer: Tara Clarke MIDI, Lizzy Healy MIDI
Company: Zinc Design Consultants
Website: www.zinc.ie

COMMERCIAL OBJECTIVE
To assist in launching a new lighting design solution company called Arc Light. This company based in Rathfarnham provides professional lighting solutions for businesses.

DESIGN OBJECTIVE
To create a clean and simple, yet professional look and feel in the design materials which would reflect the company’s own design philosophy (letterheads, business cards, folders, etc).

DESIGN THEME
The main design theme was to consider the client’s professional philosophy, which was to keep a clean, minimal look in conjunction with their sophisticated lighting ideas.

TARGET AUDIENCE
The target audience was businesses and commercial property in need of lighting design solutions in their offices, shops and commercial outlets.

JURY COMMENTS
The jury comments are that it is Innovative and simple. Black and white – great concept – simple and very well finished. and